Qualify with evidence
Know what the customer needs, who decides and what is still missing before investing in the next stage.
BUILT FOR B2B SALESBetter conversations.
Better conversations.
More confident closes.
Understand the buying decision. Build your playbook into every conversation. Give your team the skills to move more deals forward.
FROM CONVERSATION TO CLARITYThe need. The blocker. The next move.
Your customer. Your context. Your playbook.
Complex buying decisionsMultiple stakeholdersLonger sales cyclesOnline & face to face
LESS GUESSWORK. MORE PROGRESS.A good meeting is a start.
A good meeting is a start.
A clear next move is better.
SalesLens analyses customer conversations to identify needs, buying signals, qualification gaps and next steps. It connects those findings to company playbooks, individual coaching and AI practice so reps can improve their next conversation and managers can focus their support.
See the whole buying group
Keep stakeholders, priorities and concerns in view as the conversation moves between people and meetings.
Build momentum towards the close
Spot unresolved objections. Connect your proposal to the customer’s goals. Agree who does what next, and when.
THE CONVERSATION-TO-PROGRESS LOOPEvery meeting feeds
Every meeting feeds
a better next meeting.
- 01
Capture
Bring online meetings and in-person recordings into SalesLens.
- 02
Understand
Review needs, buying signals and qualification gaps with conversation evidence.
- 03
Coach & practise
Work on the skill that matters, guided by your company playbook.
- 04
Apply & advance
Use the skill in the next call. Review progress and agree the next action.
CUSTOMISED COMPANY PLAYBOOKSYour market. Your method.
Your market. Your method.
Your standard of selling.
Generic advice only goes so far. Give SalesLens the context of your products, customers and sales process—so coaching reflects what good looks like in your business.
- Your customer profiles and value proposition
- Discovery questions and qualification criteria
- Product guidance and objection handling
- Clear expectations for each sales stage
Your B2B playbookIllustrative conversation guide
Discovery
Understand the problem behind the request.
“What is the cost of staying where you are?”
- Listen for
- Business priorities, current challenges and the outcome the customer wants.
- Coach the behaviour
- Ask for a concrete example. Explore the impact before introducing a solution.
Qualification
Separate interest from a qualified opportunity.
“Who else needs to be involved in this decision?”
- Listen for
- Decision-makers, budget context, buying process, timing and unanswered questions.
- Coach the behaviour
- Map the stakeholders. Confirm the decision process instead of assuming one.
Proposal
Connect your proposal to their business case.
“Which outcome would make this investment worthwhile?”
- Listen for
- Success criteria, commercial concerns, alternatives and the value the customer recognises.
- Coach the behaviour
- Build the value case before negotiating price. Check that the proposal answers the original need.
Decision
Turn a positive conversation into a clear next step.
“What still needs to happen before we can move forward?”
- Listen for
- Remaining objections, approval steps, owners and mutually agreed dates.
- Coach the behaviour
- Agree an action, an owner and a date. Follow up on the commitment, not just the proposal.
MEETING ANALYSIS & PERSONAL COACHINGSee what you missed.
See what you missed.
Know how to improve.
A prospect sounds interested. But did you establish their budget, decision process and reason to act? SalesLens connects the conversation to your playbook, highlights qualification gaps and turns them into specific coaching for the next meeting.
ILLUSTRATIVE DISCOVERY CALL · FROM EVIDENCE TO ACTION
- 01 / THE CONVERSATION
What the customer said
“We need this running next quarter. Send me a proposal and I’ll share it internally.”
There is a target date and interest in a proposal. That is a starting point for qualification.
- 02 / THE MISSED QUALIFICATION
What was left unanswered
- Who approves the purchase?
- Is funding allocated?
- What happens if the deadline slips?
These details are unconfirmed in this example. Interest alone does not establish authority, budget or urgency.
- 03 / THE COACHING
A better next question
“To work back from next quarter, who needs to approve this, and what will they need to see?”
Then explore funding and the impact of delay. Agree a next meeting with the right people before finalising the proposal.
MAKE THE FEEDBACK PERSONAL
One clear skill to work on. A practical way to build it.
Review the moment behind the feedback, understand why it matters and rehearse a better approach. Your coaching focus carries into practice and future customer conversations.
SalesLensPersonal coaching · Demo workspace
Practise the difficult moment.Then bring a better approach to the real one.
TURN FEEDBACK INTO SKILLThe next objection
The next objection
is a chance to be ready.
Help reps rehearse the conversations they find hardest: exploring budget, reaching decision-makers or protecting value when price comes up. Practice follows their coaching priorities and your playbook.
ReviewRehearseApply
Explore AI practiceB2B SALES, EXPLAINEDYour questions.
Your questions.
Clear answers.
A practical fit for the way your team sells.
What does SalesLens do for B2B sales teams?
SalesLens analyses customer conversations to identify needs, buying signals, qualification gaps and next steps. It connects those findings to company playbooks, individual coaching and AI practice so reps can improve their next conversation and managers can focus their support.
Can we use our own sales playbook?
Yes. Company playbooks provide context about your products, customers and sales approach. Use your discovery questions, qualification criteria, objection guidance and expected next steps to make feedback relevant to the way your team sells.
Does it help with face-to-face meetings?
SalesLens can analyse in-person recordings as well as online meetings. Capture customer visits using a phone or discuss SalesLens Smart ID for a wearable capture workflow. Choose the recording setup and participant consent process that fit your team.
How does it help us close more deals?
It helps reps uncover missed needs, address objections and agree clearer next steps. Managers can coach specific behaviours and reps can practise them before the next meeting. These support better sales execution; outcomes still depend on your offer, customers and follow-through.
Can our team work in English and Vietnamese?
SalesLens supports an English and Vietnamese experience. Bring examples of your team’s conversations and playbook to a demo so we can walk through the workflow in the language you use.
BUILD A STRONGER SALES MOTIONBring your playbook.
Bring your playbook.
See the possibilities.
Let’s walk through your sales process, your coaching priorities and the moments that matter to your customers.
Book a demo