Focus the feedback
Choose a specific behaviour instead of giving a long list of generic advice.
Personalised Coaching
Know what to improve. Know what to try next.
Give each rep a focused coaching priority based on their actual conversations, with a practical behaviour to use in the next call.
FROM INSIGHT TO ACTION
01Review the coaching focus
02Practise the behaviour
03Apply it with a customer
Explain why it matters
Connect the recommendation to customer context and what happened in the call.
Look for application
Review later conversations for evidence that the coached behaviour is being used.
WHAT YOUR TEAM CAN DO
Make feedback specific enough to use.
“Ask better questions” is hard to act on. A coaching focus becomes useful when it names a behaviour, explains the customer context and shows where to try it next. SalesLens connects that development conversation to real meeting evidence.
Explore practical use casesA focused development priority
Identify a behaviour that matters now, such as exploring business impact before offering a solution.
The reason behind the advice
Connect feedback to what the customer said, how the rep responded and what remained unresolved.
A practical alternative
Give the rep a question or approach to rehearse, adapting the language to their customer and playbook.
Evidence of application
Review later conversations to see whether the behaviour appears in real work, then refine the focus.
INSIDE SALESLENS
Personal coaching focus and evidence
Real demo-account screens. Explore the detail behind the workflow.
A PRACTICAL WORKFLOW01 02 03
Make it part of the way you work.
Review the coaching focus
Practise the behaviour
Apply it with a customer
ILLUSTRATIVE EXAMPLE
The rep moves straight to a discount.
The customer’s concern has not been explored, so the concession may miss the real issue.
USE CASES
Where this makes a difference.
Illustrative situations showing how to put the feature to work.
Protecting value before discussing price
The situation
A rep responds to budget pressure by immediately reducing the offer.
With SalesLens
Review the moment, explore what made the investment difficult and practise a question about commercial impact.
The opportunity for your team
Help the rep understand the objection before choosing a commercial response.
A more productive one-to-one
The situation
A manager has limited time and many conversations to review.
With SalesLens
Start with the rep’s coaching priority, inspect one supporting example and agree a behaviour for the next customer call.
The opportunity for your team
Finish with a concrete development commitment that can be reviewed.
WHY IT MATTERS TO THE BUSINESS
Connect the feature to a better way of working.
Use these outcomes to guide your team’s review and assess whether the workflow is helping.
Actionable feedback
Check whether reps can explain what they will do differently.
Focused manager time
Spend coaching time on a specific moment and behaviour.
Learning that reaches customers
Review adoption in later calls, alongside conversation quality.
GETTING STARTED
Discuss your workflowMake the first rollout useful.
Begin with analysed conversations and relevant company guidance. Choose a manageable focus, practise it and agree when to review the next real example with the rep.
Your questions, answered.
Is coaching the same for every rep?
The focus uses the individual’s conversations and development context. Managers can review the evidence when guiding a rep.
How does it connect to practice?
The coaching focus provides a target behaviour to rehearse in the Practice Studio before applying it with a customer.
Keep the workflow connected.
AI Sales Practice
Rehearse discovery, objections and next-step conversations with AI role-play grounded in your coaching priorities.
Explore featureSkill Progress
Follow skill development, coaching adoption and conversation outcomes over time, with context for the changes.
Explore featureTeam Performance
Give directors and team leaders a clearer view of skills, coaching adoption and customer conversations across their permitted team.
Explore feature