Find recurring needs
See the themes customers raise across conversations.
Market Intelligence
Your customers are telling you what matters.
Bring recurring needs, concerns and competitor mentions from sales conversations into a useful view for the wider business.
FROM INSIGHT TO ACTION
01Capture customer language
02Review recurring themes
03Explore the source evidence
Explore concerns
Understand objections and friction in the context in which customers describe them.
Share useful context
Give marketing, product and leadership evidence to discuss alongside other research.
WHAT YOUR TEAM CAN DO
Let customer conversations inform the wider business.
Sales teams hear questions and concerns that never reach a formal research report. Market Intelligence makes those themes easier to explore, so marketing, product and leadership can bring customer language into their decisions.
Explore practical use casesRecurring customer needs
Explore problems and desired outcomes that appear across the available conversations.
Competitive context
Review competitor mentions and the criteria customers use when comparing options. A mention alone does not establish a win or loss.
Friction in the buying process
Look for repeated concerns about price, implementation, confidence or fit and inspect the source context.
Evidence for cross-team discussion
Use conversation examples to frame a question for marketing or product, alongside other research and commercial evidence.
INSIDE SALESLENS
Market Intelligence from customer conversations
Real demo-account screens. Explore the detail behind the workflow.
A PRACTICAL WORKFLOW01 02 03
Make it part of the way you work.
Capture customer language
Review recurring themes
Explore the source evidence
ILLUSTRATIVE EXAMPLE
Customers repeatedly ask about implementation support.
The pattern may reveal unclear positioning or a genuine service need.
USE CASES
Where this makes a difference.
Illustrative situations showing how to put the feature to work.
Improving sales and marketing messaging
The situation
Customers repeatedly misunderstand what implementation includes.
With SalesLens
Review the conversations and compare the customer’s questions with the current website and sales materials.
The opportunity for your team
Identify a specific explanation to clarify across the customer journey.
Exploring a possible product need
The situation
Several prospects ask for a capability the team does not currently offer.
With SalesLens
Read the underlying problem, affected workflow and urgency before passing a feature request to product.
The opportunity for your team
Give product teams a better-framed research question rather than a list of feature names.
WHY IT MATTERS TO THE BUSINESS
Connect the feature to a better way of working.
Use these outcomes to guide your team’s review and assess whether the workflow is helping.
Customer language in messaging
Check whether revised materials answer the questions customers actually ask.
Better questions for product
Bring problem context and source examples into prioritisation.
A stronger feedback loop
Connect sales observations with wider business reviews.
GETTING STARTED
Discuss your workflowMake the first rollout useful.
Begin with a representative set of conversations and check which segments are covered. Treat themes as evidence to investigate, not a complete survey of the market.
Your questions, answered.
Is this a complete market survey?
No. It reflects the conversations available to SalesLens. Use it alongside other research and consider which customers and teams are represented.
Can I check where a theme came from?
Use the available evidence links to review the conversation context behind a theme.
Keep the workflow connected.
Meeting Intelligence
Turn recorded meetings into a clear summary of customer needs, buying intent, qualification gaps and next steps—with evidence you can return to.
Explore featureCustomer Journey
Bring meetings, relevant customer emails, contacts and opportunities into one customer context so the next conversation builds on the last.
Explore featureObjection Intelligence
Use real customer objections to improve questions, responses and practice. Start with the evidence in meeting analysis, then coach the moment that needs work.
Explore feature